Krispy Kreme may need more than doughnuts

Cort Mendez, the former owner of the Five Guys Burgers and Fries on South Willow Street in Manchester and nine others in New Hampshire, plans to introduce Krispy Kreme doughnuts to New Hampshire and Maine.

AMERICA MAY RUN on Dunkin’, but doughnuts, not so much any more. Coffee trumps all.

For Krispy Kreme, doughnuts are the main attraction, but the upstart rival soon could be putting more emphasis on the beverage side of the business – just in time for its arrival in New Hampshire.

In recent years, Dunkin’ Donuts has blanketed the Northeast and much of the country by focusing on Macchiatos and Dunkacchinos and a growing menu of sandwiches, with doughnuts generating about a tenth of sales…READ FULL ARTICLE